Lead Capture Framework

The lead capture framework ensures visitors become leads and leads get followed up. Four elements: capture, qualify, route, follow up. Each element should be automated where possible.

Capture

Capture leads from your website, chat, forms, and other sources. Use strategic placement: above the fold, on key pages, in chat. Minimize friction; ask only what you need.

Qualify

Qualify leads with forms, chat questions, or scoring. Route hot leads to sales; nurture others with sequences. Qualification reduces wasted effort and improves conversion.

Route

Route leads to the right person or team. Use rules: by source, geography, product, or score. Ensure fast assignment.

Follow Up

Follow up immediately. Automate welcome and nurture sequences. The first response within minutes dramatically improves conversion.

Lead Capture Metrics

Track capture rate (visitors to leads), qualification rate, and time to first response. These metrics show where your funnel leaks. We audit lead capture systems and recommend improvements based on your data.