+120%
Direct bookings
-45%
OTA commissions
#1
Local search rank
The Client
An 18-room luxury boutique hotel in a historic district.
The Leak
A luxury boutique hotel was paying 15-20% commission on every booking through OTAs. Their own website was outdated and generated almost no direct bookings.
Reliance on Booking.com and Expedia was eating into margins. They had no way to capture guest data for direct marketing.
The System
Visual-First Website
Redesigned site to showcase the property's unique aesthetic.
Direct Booking Incentives
Implemented 'Book Direct' perks module.
Local SEO Dominance
Optimized for 'luxury hotel [city]' keywords to capture high-intent traffic.
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